My Sea are a Monaco based luxury yacht charter company with a twist. They pride themselves on offering the 'complete yachting experience' by catering for their customers' every need through a portfolio of tailored services that extends well beyond the boat itself. As the company was newly established in 2005, Opening Doors was tasked with the conception and development of a complete integrated marketing communications solution that included brand development and arts coordination, web design, brochures, and all advertising.

Luxury knows no limits, so for My Sea to convey the sense of unrivalled boutique elegance it believes in, its marketing needed to be just as stylish, chic and exclusive as its services.

We began by creating a logo for My Sea which would encapsulate all of the above criteria. Once the logo had been approved we were able to develop a range of complementary promotional and corporate literature including the brochure, business cards and service leaflet that completed the impression of a professional and exclusive service.

We also designed an advertisement for the launch of the company that was published in the March 2006 edition of Cheshire Life Magazine. This advert was firmly in keeping with our belief in integrated marketing communications, retaining the imagery, and content that adorned the web site, brochure and stationery, whilst also being specifically placed within the magazine alongside related editorial content to ensure maximum effectiveness.

Finally, the website was designed in such a way to ensure that the client could update and add new content themselves without placing any constraints on the design. Overall the website is highly effective, accessible to all users, easy to use and most of all conveys the luxurious nature of My Sea.