Opening Doors - Innovative Marketing

Chartering New Waters


Lime are a full service management company, operating within the travel industry. We are an exclusive sales agent for British Airways and its franchise partners. Our aim is simple: to provide effective management solutions and to deliver outstanding service.

In 2007 Lime Management appointed Opening Doors to create designs that could be used over the Internet in a succession of joint competitions run with British Airways to create awareness and generate bookings in the group flights booking market. The target audience was between the ages of 18-35 predominantly female working within Travel Agents in the UK.

Opening Doors compiled a six month campaign that used hand drawn design and artwork that was visually stunning. The campaign ran each month with recipients of the HTML email being guided to a Flash micro site where competition entries could be made. Each campaign was themed around music interlinked with a prize draw for that month. Successive months gave previous months competition winners culminating in a grand prize draw in September 2007 with 6 prize winners being flown to New York to see Bon Jovi live.
 

 
 










 
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