Initially a Manufacturer and Installer of Industrial Systems, Berkeley Installations has expanded from its origins and become a recognised electrical contracting company encompassing the areas of Commercial Business & Construction Installations and Domestic Home Installations to provide a whole host of electrical equipment and services.

In order to firmly establish their new market position as a superior quality provider of a wide range of services, Berkeley Installations approached Opening Doors with the need for a complete re branding. Importantly, such a change needed to convey that Berkeley Installations was a 'brand new' company.

To ensure that the new identity would raise awareness for Berkeley Installations whilst complimenting the markets they serve, Opening Doors first undertook an analysis of the marketing requirements and looked at their main competition.

From this, we were able to create a marketing campaign for Berkeley Installations that not only involved the design of a new corporate logo, but extended into the production of a web site, promotional literature and stationery, all designed with consistency and co ordination in mind whilst emphasising the companies professionalism and new modern look to really give Berkeley Installations the power to connect with its customers across its portfolio of services.