Opening Doors - Innovative Marketing


Crest Medical has a long-standing reputation in the first aid and medical supplies industry and can trace its origins back to the 1960's.

Crest Medical is the largest first aid and occupational healthcare operator in the UK supplying a comprehensive range of first aid, medical and pharmaceutical products for occupational health and first aid professionals, to the retail first aid market and to distributors.

With manufacturing facilities in Asia and warehousing, storage and distribution facilities in the UK the company distributes its own brand label commodity products and pharmaceutical lines to key distributors of medical, dental and veterinary products worldwide.

The company asked Opening Doors to pitch against 2 other design agencies to design a new logo for the existing brand name. The brief was that the brand development should be modern but contemporary, in keeping with present styles and artistic developments, visually eye catching.

The project was also time constrained with the appointment occurring in late November 2006 with a requirement to have the new imagery, printed stationery, branded Power Point presentation HTML designs, product brochure and direct mail designs in place by 3 January 2007 for a company wide launch – giving us 3 working weeks to complete the work!

Opening Doors delivered on time and to budget to the delight of the client.

 
 

 

 

 

 

















 
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