Whilst luxury yacht charter epitomises sophisticated, stylish and glamorous living, some charter experiences fail to reflect the sheer quality of the yachts themselves, often being daunting affairs with less than impressive service.

Elegant Yachts however are committed to exacting standards of service perfection for every aspect of the charter experience. Their belief is not that attention to detail is simply ‘important’, but that it is the defining feature of the offering and the key to differentiation in such a competitive industry. With this in mind, Elegant Yachts put in an unparalleled level of effort to ensure an effortless experience for each and every guest.

To convey such a complete, effortless experience of undiluted and sumptuous luxury that extends well beyond the boat itself, Opening Doors were responsible for the design, co ordination, and delivery of a range of ‘points of luxury’ including the creation of a brand identity which was extended across towels, bottled water, boat mats, polo shirts, and chocolates.

The focal point of the work however surrounded the design and creation of a luxury gift box, fully branded in Elegant Yachts corporate colours with the brand logo adorning the lid. Inside the box, customers were provided with a branded polo shirt, luxury chocolates and nautical themed jewellery, alongside a range of a range of printed materials including a bespoke itinerary, business cards, flight plan and a series of ‘suggestion cards’ highlighting the most sought out and recommended locations on the French Riviera.