Services used:

Brand id
Business Card Design
Brochure Design
Service Leaflet
Web Site Design
Advertising

Brief:

My Sea is a new luxury yacht charter service which is based in Monaco and will offer charter services along with a range of complimentary services. As the company had been newly established its was Opening Doors task to develop a brand identity along with accompanying marketing collateral such as brochure, service literature, content managed web site and any advertising.

Approach:

Based on this brief it was Opening Doors objective to provide My Sea with a brand identity and arts coordination, which would be used on all of the marketing material. From the initial meeting with the client and research it was clear that My Sea wish to have a brand which conveys professionalism, quality, exclusivity and honesty as well as standing out from the competition.

We wanted the logo to look clean, contemporary, professional and convey the sense of the services which My Sea provides without the customer needing to look further into the marketing collateral.

Once the logo had been approved we were able to develop a range of stationery including the company brochure, business cards and service leaflet that completed the impression of a professional and exclusive service.

Along with the stationary we also had to design an advertisement for the launch of the company that went into the March 06 edition of Cheshire life.

The web site had to maintain the same brand identity which had been developed in the print design but provide more of a resource to clients wishing to charter a yacht. The main challenge of the web site development was to ensure that the client could update and add new content themselves without placing any constraints on the design. Overall the website is highly effective, accessible to all users, easy to use and most of all conveys the exclusiveness and luxurious nature of My Sea's services.