Booth Ainsworth Chartered Accountants, based in Stockport, has witnessed record-breaking web statistics and a significant increase in business since it began using SEE-MAIL – an e-mail marketing system devised by Cheshire design and marketing agency Opening Doors which provides an effective electronic alternative to traditional direct mail marketing campaigns.

Booth Ainsworth specialises in professional practices and offers a complete outsourcing package, including payroll. The company has been using the SEE-MAIL system since November 2006 to raise its profile in the south Manchester area and promote its services through links to its website. Since January 2007 Booth Ainsworth has seen its web figures rise from an already substantial 500 requests for pages per month to a staggering 4,522 a month – a nine fold increase.

Opening Doors developed SEE-MAIL html templates for the firm to use in its campaigns, which include Sage software updates, business bulletins and industry updates. SEE-MAIL is also used for Booth Ainsworth’s payroll campaigns and seminar invitations.

Said Professional Practices and IT partner, Gary Cook: “I was staggered by the results; it’s shown that SEE-MAIL works well alongside the website, combining to promote our services. It makes the website more accessible and communication flows more easily. Instead of managing time-consuming and expensive mail shots, we can create an e-mail very rapidly, reaching out to clients and prospective clients. Overall we are very pleased with the way in which it has raised our profile and we are currently recruiting five more qualified chartered accountants to help manage the increased work load.”

Les Wilcock, Managing Director of Opening Doors, said: "Booth Ainsworth is a classic example of our approach to fusing innovative design, marketing consultancy and technology in a way that helps clients with their campaigns. I am delighted that the company is obtaining nearly 100% received rates and opened and read rates of around 60% in its campaigns.

“This just goes to show that if you think out your campaign strategy and have a quality database of opted-in e-mail contacts, as well as content and a subject line that are meaningful, wrapped around an eye catching design, then you can achieve very high campaign success rates. When web statistics increase so dramatically and an upturn in new business is the result, the return on investment is clear."

For further editorial information, contact: Opening Doors: Les Wilcock, Managing Director, 01260 285815;
Booth Ainsworth: Eve Haffenden, Marketing Manager 0161 474 0200