To increase market share. After 14 years, VRS believed that the existing brand was dated and that competition dominated.
• Interviews were conducted with directors and staff members to discover brand values, aspirations and views/opinions
• Competitor research uncovered strategic intent
• Strengths and weaknesses identified
• Developed a proposition based on the output of the research.
• Complete set of marketing collateral
• Web site
VRS now stands out from its competition following a complete brand redesign using the results of the research. Feed back from customers and business partners has been extremely positive.
Launch Site