To effectively and simply communicate to its audience the service they wish to provide. Turning Point is one of the UK’s largest health and social care charities: Connected Care is a service designed to meet all of the needs of those they help.
• Qualitative research
• Reviewed existing literature
• Critiqued the brand as a whole to enable us to demystify Connected Care
• Established a platform to continue forward: communications grounded, simple, but with an engaging visual appeal
• Logo design
• Simple yet powerful messages
• Clean visual executions
This new, creative approach to communication will help Turning Point speak to its audience in a straightforward manner without sacrificing the details and enable them to achieve targeted results.