To generate awareness and drive attendance at 12 national and regional events across Scotland, Wales, Northern Ireland and England – directly related to the sector skills agreement consultation process.
• We contacted a database of micro and SME size businesses across Private, Public and non-profit organisations to secure a minimum of 20 delegates per event
• All telephone calls were followed up by fax/post/email depending on the outcome
• All information was recorded into a consistent database
• Business planning for SSC licence, National Skills Academy licence submissions and customer relationship management
• Auditing and implementation of software
• E-communication strategies
• Marketing strategies
• Implementation of online products (online CV tools)
• Marketing campaigns to raise awareness of national initiatives
Each event was a great success, but most importantly, a high quality database of contacts was generated for future national and regional employer engagement activities.