To raise awareness and establish a consistent identity by using clear marketing communication messages.
• We developed a unique and innovative brand identity
• Web site
• Promotional literature
• Packaging
• Advertising
• A photo shoot in Rome reinforced the brand messages
• Art direction for food and restaurant photography
Piccolino's brand awareness has been significantly raised amongst trade, national and local press and is now seen as a leading Italian restaurant in the UK. We assisted in launching 13 new Piccolino restaurants over a 2 year period across the UK and ultimately helped parent company IRC grow from £13 million to £52 million!
Launch Site