To work alongside the exclusive luxury travel operator, Elegant Resorts, to launch a new yacht charter brand into the UK market, Elegant Yachts
• Developed a complete and unique brand identity
• Promotional literature
• Packaging
• Advertising
• Merchandising
The 'range of points of luxury experience' was successfully launched in September 2007 in Monaco where we secured a strategic alliance with Elegant Resorts. We effectively and innovatively communicated the opulence and key values of the brand – providing an effortless holiday for its guests. At Opening Doors, we strive to provide the ultimate, personal service and so we delivered, by hand, all sourced products 48 hours before the launch. The Elegant Resorts board and spouses rated the experience ‘excellent’ and listed Elegant Yachts as preferred supplier of luxury charted yacht travel.