To assess the market potential for a new product concept, advise on product development and launch into the hair and beauty sectors for home and salon use.
This project developed from initial concept to implementation
• Market research
• Brand identity
• New product development consultancy
• Photography
• Web site
• Promotional literature including a blog
• Email marketing
• Packaging
• Pricing
• PR
• Event management
• Advertising
Towel Tie was successfully launched and established as an innovative new hair and beauty product on a nationwide basis with distribution through major leading retailers.
Launch Site