IRC
brief

To raise awareness and brand consistency and produce clear marketing communications messages.

the platform

• Brand audit
• Strategic recommends to reposition the brand
• Brand identity
• Web site
• Promotional literature
• Art direction in both photography and advertising

the journey

By successfully repositioning the brand and giving the company a clear corporate identity, we helped the group grow from 9 to 34 restaurants around the UK. Turnover increased from £13.6 million to £50.9 million and profit before tax grew to £2.6 million from a loss of £3.5 million.

Launch Site