To undertake bespoke research projects to help gain insight into brand awareness and service offerings. To assess competitor offering, price points and service gap analysis. To also develop and grow industry contacts by 25% and show an increased awareness of 20%.
• Performed in depth market research with over 400 companies in the North
• Current marketing communication strategies were reviewed, recommendations were made and implemented to raise awareness and engage more effectively with the markets served.
Cogent now has a clear understanding of their brand awareness; product services have been refined to match needs and wants, whilst marketing communications were finely tuned to match the research findings. Both project targets were exceeded.